EZ Share Videos
Video Converts Better Than Any Other Content
LinkedIn — the social network for the working world with close to 600 million users globally — says that “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” Pete Davies, the director of product management at LinkedIn. Now is the time to take this medium in earnest.
Research [Demand Metric and Vidyard, 2018] based on a survey of 271 executives, the majority of whom are mostly or entirely B2B (50%) or a mixture of B2B and B2C (21%). Behind this migration to video is the finding that the majority of marketers (59%) believe that video converts better than other forms of content.
You are losing out on conversions from your website if you don’t have a video on your homepage. Businesses with a video on their homepage have seen up to 41% more traffic from search engines than businesses that don’t. [Aberdeen & HubSpot]
Video completion rates are also on the rise, these figures are a result of B2B buyers watching more video in their day-to-day activity. Additionally, consumers tend to find video more engaging than other forms of content.
How do you keep up in a video-first world?
2019 is the year to double down on video marketing. Buzzsumo looked at 777 million Facebook posts and found that video performs on average 63% better than any other media type. 😱
Marketing experts are recommending up to 70% of your social media content be video. So what should you do?
I believe that how you tell your stories is the biggest opportunity for your business to convert and build loyalty with your prospects & customers. So I wanted to give you an easier way to create and share your stories with video marketing content.
Over the years, video production efforts have been costly and time-consuming ― no more. I make it easy and affordable with EZ Share Videos for your business to leverage video marketing that drives audience engagement.
Types of Video Marketing Content to Create
- Draw in candidates for new job postings
- Tips and tricks
- Case Studies and Testimonials
- Celebrating Company wins and milestones
- Product launches and feature enhancements
- Drive registrations for your events
- Professional designations
- Deal announcements and property listings
- Interview or Keynote: Break up an interview or on-stage presentation into individual value bombs; short, shareable videos for social media
- Webcam Videos: Create a personal connection with your audience by recording yourself using your webcam and phone, and adding that to a video
- News: Become a thought-leader by taking the latest viral video or current event and creating an editorial style video around it to share with your audience
Short On Resources?
EZ Share Videos takes it a step further to provide all the resources needed to produce share-worthy videos. I have a media library containing millions of copyright-free photos, videos, and audio tracks. This means that I have access to everything you need without having to record or purchase any digital assets externally.
You’ll find it more effective to create teasers of your blog posts rather than lengthier videos which go into more detail.
Video posts get at least 59% more engagement than other post types. [BuzzSumo]
Businesses using video grow company revenue 49 percent faster year-over-year than organizations without video. [SmallBizTrends]
I’ve been impressed to see how others use this service in creative ways to start conversations about what they do and exchange ideas with one another.
Creating an EZ Share Video is the best way to take someone behind the scenes of a day in the life of your business, give us a look at an industry event, or share a project you’re excited to be working on. When you are doing outreach to prospects, or are in the process of closing a deal and want to follow-up with a video to recap what you discussed, make a personalized video.
Need Help With Audience Outreach?
I assist my clients with targeted outreach that cuts through the noise and reaches them at the right times, on the right channels, at the right frequency.
When the Google Pixel team tested a full-funnel video marketing campaign in 2018, they had one big takeaway: Repetition does not spoil the prayer. In fact, quite the opposite. “Repeating the message is the best way to move an audience from awareness to action quickly,” explained Jabari Hearn, who led the Pixel campaign.
Get more value from your blog posts, listings, press releases, events and newsletters with EZ Share Videos. Need more inspiration from examples, see my YouTube channel.
Is this important to your business? 🤔 The facts say it is.
The EZ Share Videos Two Step Process
This service is designed to create video content at scale through powerful automation. These short form videos are for engaging your stories thru online audiences across Email, Social Media & Websites.
How are we creating your videos?
▪ From your ideas
▪ Using a blog post
▪ or copying and pasting text
You will need to rate in order of importance for this video marketing effort.
Brand Awareness ― this is the stage to create content that captures attention, showcases your brand, and drives the viewer’s curiosity.
All media is compliant with the GDPR.
Brand Consideration ― this is the mid-funnel stage, you want to drive home the point that you are a market leader and showcase more about why your solution is right for the customer.
Demand Generation ― here we’re thinking about converting viewers into leads. You can give more context and will want to drive them to act, such as sending them to a signup page.
Will you need support reaching your target markets?
I will create your video content within 24 hours based on your requirements for visual, tone and sound elements. I will then send you the draft for any changes/approvals. You will have two (2) revision opportunities prior to final version.
Once you have approved the final version, I will render it in HD resolution and send it back to you via email as an MP4 file for you to share as you like. Two simple steps that will ensure we have produced the rich media experience that your customers and prospects will appreciate and share.
Book a meeting today to discuss how easy it is to turn your content into share-worthy rich media experiences that get noticed and shared.