Is Video Marketing relevant to your business? The facts say it is!

LinkedIn — the social network for the working world with over 600 million users globally — says that “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,” Pete Davies, the director of product management at LinkedIn. Now is the time to take this medium in earnest.

You are losing out on conversions from your website if you don’t have a video on your homepage. Businesses with a video on their homepage have seen up to 41% more traffic from search engines than businesses that don’t. [Aberdeen & HubSpot]

How do you keep up in a video-first world?

Marketing experts are recommending up to 70% of your social media content be video.

So what should you do?

We believe that how you tell your stories is the biggest opportunity for your business to convert and build loyalty with your prospects & customers. So we wanted to give you an easier way to create and share your stories with video marketing content.

Over the years, video production efforts have been costly and time-consuming ― no more. We make it easy and affordable with EZ Share Videos for your business to leverage video marketing that drives audience engagement.

Simple Video Marketing Content to Create

• Draw in candidates for new job postings
• Tips and tricks
• Case Studies and Testimonials
• Celebrating Company wins and milestones
• Product launches and feature enhancements
• Drive registrations for your events
• Professional designations
• Deal announcements and property listings
• Interview or Keynote: Break up an interview or on-stage presentation into individual value bombs; short, shareable videos for social media
• Webcam Videos: Create a personal connection with your audience by recording yourself using your webcam and phone, and adding that to a video
• News: Become a thought-leader by taking the latest viral video or current event and creating an editorial style video around it to share with your audience

Short On Resources?

EZ Share Videos takes it a step further to provide all the resources needed to produce share-worthy videos. We have a media library containing millions of copyright-free photos, videos, and audio tracks. This means we have access to everything you need without having to record or purchase any digital assets externally.

You’ll find it more effective to create teasers of your blog posts rather than lengthier videos which go into more detail.

Businesses using video grow company revenue 49 percent faster year-over-year than organizations without video. [SmallBizTrends]

It has impressed us to see how others use this service in creative ways to start conversations about what they do and exchange ideas with one another.

Creating an EZ Share Video is the best way to take someone behind the scenes of a day in the life of your business, give us a look at an industry event, or share a project you’re excited to be working on. When you are doing outreach to prospects, or are in the process of closing a deal and want to follow-up with a video to recap what you discussed, make a personalized video.

Need Help With Audience Outreach?

We assist our clients with targeted outreach that cuts through the noise and reaches them at the right times, on the right channels, at the right frequency.

When the Google Pixel team tested a full-funnel video marketing campaign in 2018, they had one big takeaway: Repetition does not spoil the prayer. In fact, quite the opposite. “Repeating the message is the best way to move an audience from awareness to action quickly,” explained Jabari Hearn, who led the Pixel campaign.

Get more value from your blog posts, listings, press releases, events and newsletters with EZ Share Videos. Need more inspiration from examples, see our YouTube channel.

Is this important to your business? ? The facts say it is.