Google is big on capturing micro-moments. We all base our considerations on a set at unique moments, examining each brand for what we are looking for. When a prospect or a customer informs us that we have given them something of value, we need to ask them to help us out by sharing that sentiment on their networks of choice. When you help them out, it’s natural for them to want to return the favor. But we have to ask them at the moment they acknowledge our contributions.
Which means that us marketers must commit to the creation of invaluable micro-moment experiences. The kind of experiences that get noticed and shared.
And shared again by influencers…
It’s not what you say about you, it’s what others say about you.