It’s everything you say to customers, and it’s also everything you do.
Marketing used to be advertising. Now, marketing is everything you do.
And what you do either adds to the desired experiences or takes away from them.
The challenge is that most businesses find they don’t know which tools or processes to use or how to effectively utilize them.
My goals are to ensure your sales and marketing alignment by generating demand for your business via meaningful, time-tested expertise and fresh ideas that are shared by word-of-mouth. And enhanced by influencer outreach, organic SEO, data, AI-powered marketing and earned media that will drive anticipated results.
There are two kinds of marketing…
There’s the kind that no one can possibly like.
The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped, under-designed selfish nonsense that some people engage in.
And then there’s the kind that inspires us, delights us and brings us something we truly want.
We call them both marketing, but they couldn’t be more different.
The selfish marketer is marketing at us, trading money for attention to sell average (or below average) products to disinterested people.
The excuse is that money needs to be made, or that the boss insists, or that we have no choice…
The successful marketer is marketing with us and for us. [Source: Seth Godin]
Q: What's the process for getting to your anticipated results?
A: Strategic sessions which include marketing analytics data that results in dedicated solutions designed to target and amplify your value proposition.
Q: How do we find your target markets?
A: Research and identify online channels through which your target market can be reached and engaged.
Q: What will we influence in your competitive landscape?
A: We will turn your competitors into potential collaborators.
Q: You're stuck on messaging issues, how can we help?
A: By creating a messaging strategy that takes the guesswork out of what to say to your audience and when to say it.
Q: You need better qualified prospects, where can we help?
A: By attracting and retaining more and better-qualified prospects to your events, website and call-to-action initiatives based on your ideal customer profile.
Q: What is our follow up strategy?
A: We establish a how and when follow-up plan that maps out how our work interacts with others. An online reporting template is available for all to view and comment on at all times. Our clients typically schedule a monthly review session.
Q: How do we add value to your overall business goals?
A: We add value by helping to accelerate anticipated results, minimizing false starts, roadblocks and problems, all while enabling you to make better business decisions.
Q: How does what we do align with your sales and marketing efforts?
A: We build a connected sales/marketing strategy that leverages your owned digital assets and brings to life your innovative and compelling value proposition.
Q: How can we help with engagement?
A: By getting the right content to the right people at the right time—and inspiring action along the way.
Q: How do we plan for the now when we don’t know what tomorrow is going to bring?
A: Marketing technology (MarTech) tools are changing every day. In 2011 there were ~ 150 companies to choose from, by 2018 that number skyrocketed to ~ 7000. We track marketing technology tools and methodologies so you don’t have to. As a result, are able to make informed recommendations (and execute on them) based on our research.
Where can you find the signals for improving your business?
An interview with Don Sadler on implementing a video strategy.