It’s everything you say to customers, and it’s also everything you do.
Marketing used to be advertising. Now, marketing is everything you do.
And what you do either adds to the desired experiences or takes away from them.
The challenge is that most businesses find they don’t know which tools or processes to use or how to effectively utilize them.
My goals are to ensure your sales and marketing alignment by generating demand for your business via meaningful, time-tested expertise and fresh ideas that are shared by word-of-mouth. And enhanced by influencer outreach, organic SEO, data, AI-powered marketing and earned media that will drive anticipated results.
There are two kinds of marketing…
There’s the kind that no one can possibly like.
The popups, popunders, high-pressure, track-your-private-data, scammy, spammy, interruptive, overpriced, overhyped, under-designed selfish nonsense that some people engage in.
And then there’s the kind that inspires us, delights us and brings us something we truly want.
We call them both marketing, but they couldn’t be more different.
The selfish marketer is marketing at us, trading money for attention to sell average (or below average) products to disinterested people.
The excuse is that money needs to be made, or that the boss insists, or that we have no choice…
The successful marketer is marketing with us and for us. [Seth Godin]
Q: What's the process for getting to your anticipated results?
A: Strategic sessions which include marketing analytics data that results in dedicated solutions designed to clarify and amplify your value proposition.
Q: How do I find your target markets?
A: Research and identify online channels through which your target market can be reached and engaged.
Q: How will we impact your competitive landscape?
A: By turning your competitors into potential collaborators.
Q: You're stuck on messaging issues, how can I help?
A: By creating a messaging strategy that takes the guesswork out of what to say to your audience and when to say it.
Q: You need better qualified prospects, where can I help?
A: By attracting and retaining more and better-qualified prospects to your events, website and call-to-action initiatives based on your ideal customer profile.
Q: What is the follow up strategy?
A: I establish a how and when follow-up plan that maps out how our work interacts with others. An online reporting template is available for all to view and comment on at all times. My clients typically schedule monthly review sessions.
Q: How will I add value to your overall business goals?
A: By accelerating anticipated results, minimizing false starts, roadblocks and problems; all while enabling you to make better business decisions.
Q: How does what I do align with your sales and marketing efforts?
A: I build a connected sales/marketing strategy that leverages your owned digital assets and brings to life your innovative and compelling value proposition.
Q: How can I help with engagement?
A: By delivering the right content to the right people at the right times—and inspiring action along the way.
Q: How do I plan for the now when we don’t know what tomorrow is going to bring?
A: Marketing technology (MarTech) tools are changing every day. In 2011 there were ~ 150 companies to choose from, by 2019 that number skyrocketed to 7040. I track marketing technology tools and methodologies so you don’t have to. As a result, I make informed recommendations (and execute on them) based on my research from trusted sources.
Where can you find the signals for improving your business?
An interview with Don Sadler on implementing a video strategy.