Through expert instruction and workshop exercises we provide sessions online or on-site that include:
1.) Consulting : Marketing used to be advertising. Now, marketing is everything you do. And what you do either adds to the desired experiences or takes away from them. The challenge is that most businesses find they don’t know which tools or processes to use or how to effectively utilize them. Our goals are to ensure your sales and marketing alignment by generating demand for your business via meaningful, time-tested expertise and fresh ideas that are shared by word-of-mouth. And enhanced by influencer outreach, organic SEO, data, AI-powered marketing and earned media that will drive expected results.
2.) Real Value Proposition : Many companies settle for a surface level “this is what we do” approach, but that has limited effectiveness. In content marketing, one size rarely fits all. To ensure that your company’s content is effective at generating and nurturing leads, we’ll cover what you need to deliver the right content, to the right people, at the right times on the right channels at the right frequencies.
3.) Reputation Management : Consumers lose trust in a business with inaccurate listings and look to online reviews when making buying decisions. Stop losing customers to your competitors and start winning them back. Fix your listings, improve your review scores, and hear what people are saying about you. So where do we start? By answering these questions.
a.) Website : Is your website adequately reflecting the pillars and promises of your business? Do you know your websites’ performance indicators and marketability status?
b.) SEO : Can consumers find you in search? Potential customers are searching online for the products or services that your business offers. With SEO (Search Engine Optimization), you can boost your visibility in those search results so that people find you before your competitors.
c.) Listings : Can consumers find your business? Add your business to review sites, business directories, and social sites to turn online searchers into customers.
d.) Reviews : Do consumers trust your business? Google ranks businesses with reviews ahead of businesses with no reviews. The recency, frequency, and quality of reviews are all significant drivers for clicks, calls, and search engine ranking.
e.) Social Media : Are you connected with your customers? Your networks are a ‘store’ of distributed intelligence that can enable you. But you don’t have to do it all yourself. As much as you need social media, we know you have a job to do. We can help you build a strong social presence by regularly posting timely and relevant content.
f.) Advertising : Do consumers know about your business? Potential customers are within your reach, whether they’re searching Google, scrolling through Facebook, or browsing other sites around the web. With digital advertising, you can put your business in the spotlight so that those people consider you before your competitors.
4.) Video Marketing : Visual content is an organic search competitive advantage. Our AI-powered service (EZ Share Videos) creates videos from your content at scale through machine-learning automation. These videos are for engaging your stories through online audiences across Email, Social Media & Web.
5.) LinkedIn Profile Makeover : LinkedIn is no longer an online resume. It’s your digital reputation says Jill Rowley, Former Chief Growth Officer at Marketo. We will work on your LinkedIn profile with you over a 30-day period to complete all required fields. And ensure that your LinkedIn profile fortifies the pillars and promises of your professional agenda and sets boundaries on the work arrangements you prefer.
6.) Twitter Profile Optimization : Twitter gives you access in real-time on both a personal and professional level. How would like to be the first place people learn about something important Twitter allows you to connect with people quickly (without approval) and easily, people that you would never have been able to reach before. Many consider Twitter as the new email. We work with you to ensure that your Twitter presence is optimized for your purposes.
7.) Deepen Your Professional Relationships with Facebook : Considering that Facebook’s monthly active users exceed 2B members, the ability to respond to the needs of your socially connected customer is critical. Facebook leads the social sales race with users who have purchased an item after liking and sharing it. We’ll cover what tactics are most effective for you to convert your targeted audience into leads and sales.
8.) Source Marketing Technology Providers : With thorough and unbiased research, we identify and engage only the right solutions that meet technical and budgetary considerations for your business goals.
9.) Client Reporting : Proving value is the #1 goal of reports and why clients have retained us for years. If clients see value in your services, it’s more likely they will stay with you.
Book a meeting today to learn how your business can build deeper, more meaningful relationships with your customers that make a positive impact to your bottom-line.